Real Estate Business Success story

Campaign Budget: $500/Month

Focus points of our work for the growth-

• A full Audit of the site
• Resolving backend infrastructure issue
• Backend optimization
• Keyword research and content development\
• Reducing clutter and speeding up the loading time
• Backlink building

When we received the project of rents.com.bd, there was no organic website traffic and keywords. So, we started from scratch and developed a complete SEO plan for this real estate website.

The plan includes a deep audit of the website, finding and fixing technical issues, publishing quality content, content optimization, link building, and many more.

Surprisingly, we were able to achieve 988 organic keywords and the traffic increased to 535 visitors within three months of starting the SEO services.

Throughout this article, I will show you the entire process of achieving this success. So that you can follow this unique formula and ensure peak growth for your local real estate website.

Challenges of the Project

Before partnering with Qatar IT Solution, RENTS Corporation faced several challenges:

Low Website Traffic: Despite offering valuable services, their website was not attracting significant traffic.

Limited Organic Keywords: Their website was not ranking for many relevant keywords, limiting their visibility in search engine results.

Competitive Market: The real estate market in Bangladesh is highly competitive, making it essential to stand out in search engine rankings.

Objectives

The primary objectives for Qatar IT Solution were:

• Increase the number of visitors to rents.com.bd.
• Improve the website’s ranking for relevant organic keywords.
• Enhance overall online visibility and brand awareness.

The Beginning of the SEO Works

The real work began with a deep audit of the websites. During the process, we noticed several backend infrastructure issues of the website that were affecting its search engine ranking.

So, we cautiously went through the website’s backend infrastructure, detected the issues, and resolved them while applying the best SEO practices.

When the backend infrastructure was error-free, we fixed multiple technical issues that were responsible for longer website loading time and affecting the SERP result.

Then we focused on quality keyword research and created a list of 500+ most relevant keywords that align with our client’s business. At this stage, we aimed at gaining rank on Google for at least 60% of those keywords in the next 3 months.

So, we developed and retouched multiple pages (almost 87 pages) with the most relevant and helpful content that people were using as their search terms.

Strategies We Implemented for This Project

Keyword Research and Optimization

At this stage, we’ve searched the search terms that our targeted consumers used to search similar businesses on search engines. We also dive into competitors’ websites to find and use their ranked keywords.

Moreover, we optimized the keyword relevance by replacing a single-word keyword with terms or phrases and ensuring the keywords are genuinely effective at driving high-quality traffic to your website through the search engine’s organic search.

In April 2023, we achieved 988 organic keywords. For 54 keywords, the client’s website ranked on the first page of the Google search, and for 466 keywords the website was ranked within the top 50.

On-Page SEO Enhancements

Once we were satisfied with the keyword optimization, we focused on on-page SEO enhancements by applying several unique methodologies. The techniques include adding internal links, smoothing User Experience, optimizing images, meta description, and title tags.

We applied all the required SEO methods to ensure the best enhancements. Surprisingly, because of these steps, the DR (Domain Rating) of the website increased to DR-20 in July 2023 which was DR-0 at the beginning of the year.

Content Creation and Marketing

Another crucial part of our SEO campaign was developing industry-standard content and applying the best marketing strategies to ensure the best outcome. During the campaign, we realized that we had to reconsider content creation and focus on publishing more quality content that would help the website rank higher on the SERP.

At the beginning of the project, there were no organic pages as a result the website didn’t receive any noticeable traffic during the early days. However, after deploying our exceptional content creation and marketing, the number of organic pages reached 86 within two months and we reached the milestone of 274 organic pages within the next two months.

Quality Backlink Building

Quality backlinks are essential for improving credibility in search engine optimization (SEO). Usually, search engines don’t count all the backlinks as quality backlinks. So, we collaborated with our partner websites and ensured the best quality backlinks for RENTS.

We started from zero backlinks and within three months, we built almost 537 backlinks. Among them, the number of Followed backlinks was 368, which was 68.54% of total backlinks. The number of Not Followed backlinks was 169, which was 31.5% of total backlinks.

Technical SEO Improvements

To ensure RENTS Corporation’s website was fully optimized for search engines and provided a seamless user experience, Qatar IT Solution implemented several key technical SEO improvements:

Technical SEO audit

We conducted a comprehensive technical SEO audit to identify and address any underlying issues affecting website performance. This included analyzing various technical aspects such as crawlability, indexability, and site architecture. We optimized website loading times by compressing images, minifying CSS and JavaScript files, and leveraging browser caching. Additionally, lazy loading for images and videos was implemented to improve page load speeds, especially on mobile devices.

Responsive design techniques

Ensuring the website was fully responsive was a priority, providing an optimal user experience across all devices, including smartphones and tablets. Responsive design techniques were employed to adapt the website layout and content to different screen sizes. 

The URL structure and navigation were also enhanced to make the site more search-engine-friendly and easier for users to navigate. Consistent and logical URL hierarchies were established to help search engines understand the site’s content and context better.

Crawl errors reported in Google Search Console were identified and resolved, ensuring all important pages were correctly indexed and accessible to search engines. 

Schema markup 

Schema markup was added to key pages to enhance search engine understanding of the website content. Structured data was used to improve the appearance of search engine results with rich snippets, which can increase click-through rates.

Website security

The website’s security was enhanced by migrating from HTTP to HTTPS and implementing SSL certificates, which protect user data and improve search engine rankings, as Google favors secure websites. 

Canonical tags 

Canonical tags were implemented to resolve issues with duplicate content, ensuring search engines could identify the preferred versions of pages to index and preventing potential penalties for duplicate content.

By addressing these technical aspects, we ensured that RENTS Corporation’s website was not only optimized for search engines but also provided an excellent user experience. These improvements contributed significantly to the overall success of the SEO campaign, leading to increased traffic, better rankings, and a more robust online presence for RENTS Corporation.

The Final Outcome of the Project

The collaboration between RENTS Corporation and Qatar IT Solution yielded outstanding results, demonstrating the effectiveness of a well-executed SEO strategy. Here are the key outcomes that highlight the success of this project:

Remarkable Increase in Website Traffic: 500% in 3 Months

One of the most significant achievements was the surge in website traffic. Starting from zero, we managed to attract 535 visitors within just three months. This dramatic increase in traffic not only reflected improved visibility but also indicated a higher level of user engagement and interest in RENTS Corporation’s services.

Substantial Growth in Organic Keywords: 988 More

The number of organic keywords for which the website ranked increased to an impressive 988. Achieving this milestone meant that RENTS Corporation’s website appeared in search results for a wide range of relevant queries, driving more organic traffic and potential leads. Notably, the website ranked on the first page of Google for 54 keywords and within the top 50 for 466 keywords, significantly enhancing its search engine visibility.

Enhanced Domain Rating: DR-0 to DR-25

Due to comprehensive on-page SEO enhancements and quality backlink building, the Domain Rating (DR) of the website increased from DR-0 to DR-25 within a few months. This improvement in DR indicated a stronger online presence and higher credibility in the eyes of search engines, further boosting the website’s rankings and visibility.

Expansion of Organic Pages: 274 More Pages

At the start of the project, the website had no organic pages, resulting in minimal traffic. However, through exceptional content creation and marketing strategies, the number of organic pages increased to 86 within two months and reached 274 organic pages within the following two months. This growth played a crucial role in attracting more visitors and improving the overall user experience.

Quality Backlinks and Improved Credibility

Qatar IT Solution built 537 quality backlinks for RENTS Corporation, starting from zero. Among these, 368 were Followed backlinks (68.54%), and 169 were Not Followed backlinks (31.5%). These quality backlinks significantly improved the website’s credibility and authority, further enhancing its search engine rankings.

Technical SEO Excellence

The technical SEO improvements ensured that RENTS Corporation’s website was fully optimized for search engines and provided an excellent user experience. By addressing issues such as site speed, mobile responsiveness, URL structure, crawl errors, and security, we ensured the website was not only search-engine-friendly but also user-friendly. These technical enhancements contributed significantly to the overall success of the SEO campaign, leading to better rankings and a more robust online presence.

Client Satisfaction and Business Growth

The tangible results achieved through Qatar IT Solution’s SEO services led to increased leads and business growth for RENTS Corporation. The client expressed immense satisfaction with the results, highlighting the transformative impact of the SEO campaign on their business. This success story serves as a testament to the power of professional SEO services in driving business growth and achieving digital success.

For businesses looking to enhance their online presence and achieve similar results, partnering with Qatar IT Solution offers a proven path to success. Visit qataritsolution.com to learn more about our expert SEO solutions tailored to your needs.

Client Testimonial

“Working with Qatar IT Solution has been a game-changer for our business. Their expertise in SEO has significantly boosted our online presence and helped us reach a wider audience. We are thrilled with the results and highly recommend their services.”

– Nasrullah Sohag, CEO of RENTS Corporation.