Pest Control Business Success Story

Campaign Budget: $500/Month

According to WebFX, 46% of Google searches are for local businesses and 80% of local searches convert into clients. That traffic can increase a few zeros in your revenue. 

SM Pest Control had a taste of that when they contacted Qatar IT Solution. We had to buff up there main website, smpestcontrolctg.com. When we took over the project, there was only a few search engine traffic. So, we developed a unique SEO methodology to overcome the challenges.

Fortunately, within three months, we generated more traffic than the client expected. The website is still getting more than thousands of organic traffic per month from Google SERPs. We also secured 897 high-quality backlinks during the process, and the website ranked #1 on Google for 3 keywords.

You can look up all of these data if you have the right tools. And if you don’t, that sure means that you need help in the sector. Primarily because these triff convert into money. With our tailored SEO services, you can undoubtedly rank on Google’s first page and grab the attention of your potential consumers.

Let’s explore our SEO methodologies to understand how we transformed the entire business landscape of SM Pest Control and how you can do the same for your businesses.

All About the Local Pest Control Business

SM Pest Control is a renowned pest control service provider in Bangladesh, offering comprehensive pest management solutions across all over Bangladesh, including Dhaka, Chittagong, and Sylhet.

With over 32 years of experience, SM Pest Control has built a strong reputation for effectively addressing various pest issues, including termites, bed bugs, rodents, cockroaches, ants, and mosquitoes.

The company provides a wide range of services tailored to meet the needs of both residential and commercial clients.

Their services include fumigation, which is a process that uses chemical smoke to eradicate pests in one go, ensuring that all developmental stages of insects and rodents are eliminated. This method is particularly beneficial in heavily infested areas where customized pest control solutions might be inadequate.

SM Pest Control’s team includes highly skilled and professional staff who are dedicated to delivering effective pest control solutions at an affordable price.

Their expertise ensures that every pest issue is handled with the utmost care and precision, minimizing any potential health hazards associated with pest infestations.

Challenges We Encountered During the Project

SM Pest Control’s website faced several challenges that hampered its online performance. Firstly, the website had a low Domain Rating (DR) and URL Rating (UR), indicating weak authority and credibility.

Additionally, the site had only a few backlinks and quality referring domains, limiting its ability to rank higher in search engine results.

The organic traffic was minimal, and the number of organic keywords was far from satisfactory. Competing with well-established pest control businesses in the same niche posed a significant challenge.

A complete site audit revealed several structural errors on the website. Low visibility on search engines was also a concern for our SEO team. Though the business is focused on a specific niche, the competition for this niche was intense due to the high demand for pest control services in the region.

Despite being in the pest control field for the last 32 years and having a strong offline presence, most of SM Pest Control’s clients came from offline sources and references from previous clients.

This strong offline reputation did not translate into online visibility, creating a gap that needed to be bridged to attract new customers through digital channels.

Our Objectives to Overcome the Challenges

Our first objective was to increase the Domain Rating (DR) and URL Rating (UR) of SM Pest Control’s website. This involved building a robust backlink profile by acquiring high-quality backlinks from reputable sources.

By improving these metrics, we aimed to boost the website’s credibility and authority in the eyes of search engines. That will ultimately boost the organic traffic and attract more customers to the business.

Though the site was generating a little organic traffic, no keyword was ranked number one on Google. So, we focused on ranking at the top for the most important keywords.

Here is the list of our objectives for SM Pest Control:

• Improving Organic Traffic and Keywords.
• Optimizing Website Contents.
• Technical SEO Enhancements.
• Boosting Local SEO.
• Ranking #1 on Google SERP.
• Building a Strong Backlink Profile.
• Leveraging Offline Reputation Online.

How We Achieved 412 Monthly Organic Traffic

We implemented a comprehensive SEO strategy to transform SM Pest Control’s online presence and achieve significant growth in organic traffic. By employing a combination of advanced SEO methodologies, we increased the website’s monthly organic traffic to 412.

Here’s how we did it:

Deep Audit

We began with a thorough deep audit of the website. This process involved identifying existing issues that were hindering the site’s performance.

We evaluated various aspects, including technical SEO, content quality, keyword usage, and backlink profile. The audit provided us with a clear roadmap for the necessary improvements.

Fixing Technical Issues

Addressing technical issues was a critical step. We optimized the site’s loading speed, improved mobile responsiveness, and ensured that the site architecture was efficient and user-friendly

Fixing these technical problems enhanced the overall user experience and made the site more accessible to search engines.

Niche Research

We conducted extensive niche research to understand the market dynamics and identify opportunities for SM Pest Control.

This research helped us pinpoint the specific needs and preferences of the target audience, allowing us to tailor our SEO strategy accordingly.

Superior Keyword Research

Our team performed superior keyword research to discover high-traffic, low-competition keywords relevant to pest control services.

By integrating these keywords into the website’s content, meta titles, meta descriptions, and headers, we improved the site’s visibility on search engines and attracted more potential customers.

Quality Content Creation

Creating high-quality content was the foundation of our strategy. We developed informative, engaging, and keyword-rich content that addressed the needs of the target audience.

This included updating existing content and publishing new blog posts and articles that provided valuable information about different pest control services.

Link Building

A strong link-building strategy was implemented to enhance the website’s authority. We used various techniques to create superior content that naturally attracted high-quality backlinks.

Additionally, we employed tiered link building to further strengthen the backlink profile, ensuring constant improvements in search engine rankings.

Skyscraper Technique

The skyscraper technique involved creating content that was better than what was already ranking well for target keywords.

By offering more value and better information, we attracted more backlinks and higher engagement, boosting the site’s authority and rankings.

The Ultimate Result of the Project

With our exceptional SEO methodologies and tailored services for the local pest control business (SM Pest Control), we’ve achieved spectacular success.

During the process, we increased the DR (Domain Rating) to 24 and UR (URL Rating) to 26. Which significantly increases the authority and credibility of the website.

In Addition, to get the best possible link juice from quality backlinks, we generated 897 best-quality backlinks from 113 referring domains.

As a result, we secured 132 organic keywords and 412 organic traffic within three months. Surprisingly, we also ensured the #1 position on the SERP for 3 primary keywords.

Client Testimonial

“Wow, what a difference Qatar IT Solution has made for SM Pest Control! Their team swooped in, fixed all our website issues, and boosted our SEO game like pros. Now, our site gets tons of organic traffic, and we’re ranking high for all the right keywords. We’ve had a flood of new client inquiries, and business is booming. Qatar IT Solution’s expertise and enthusiasm have taken our online presence to the next level. Can’t recommend them enough!”

— Owner, SM Pest Control